Verizon Wireless
Lifecycle Marketing Design
Senior Designer
I led the design strategy and redesign of responsive email and landing pages for Verizon’s Onboarding lifecycle program and the redesign of their Triggered emails.
Highlights: I took on the challenge of increasing their engagement metrics by proposing a 3D animated hero image, using a cinemagraph of a dog running with it’s owner. It became the top opened and clicked email for Verizon in 2015. Another campaign, the "Wink Wink, Nudge Nudge" trigger email I designed won a W3 Design Award in the Telecommunications category the same year.
Verizon Onboarding Email Series
Example: Day 10 of the Onboarding email series, educating customers on their new data tools
Examples of Upgrade and Abandoned Cart trigger emails
Animated hero images for Verizon trigger emails
B2B landing page design
