Amazon Advertising
Visual Design and Branding
I art directed illustrators and vendors to create and scale brand assets to 16 emerging Amazon Ads markets. I created templated web layouts for content creators using an internal CMS where marketers could access the designs to self publish.
I developed processes and mechanisms to evangelize the one-to-many framework in order for teams to scale designs for all Sponsored Ads’ channels across acquisition, onboarding, and engagement lifecycles—emails, the Amazon Ads subdomain, amazon.com, video, paid and social media.
Brand illustration guide
After creating a new set of illustrations unique to Amazon Advertising, this document dives deeper into illustration style and usage, as well as guidance for animation. This was evangelized throughout the Sponsored Ads group in Brand Training sessions.
Email system design for Sponsored Ads
Amazon’s in-house email platform is used for outbound sends by marketing managers. I audited and redesigned the Sponsored Ads email system. I also developed an internal training program to educate how to use the new system and regular monthly feature updates.
I worked closely with a developer to add live text functionality on hero images to keep content above the fold, built an expansive library of design patterns, subtle animations, sourced and optimized imagery for 16 locales, and redesigned the modules to scale responsively for mobile devices.
I added news modules to include a dynamic customer quote, sentiment tracker, and set up the framework to be localized in 16 languages—including Arabic and Asian languages, which required modifying the templates so text could flow from right-to-left with dynamic code.
Click to enlarge the examples below.
